Top Performing
Spa and Salon

ONLINE TRAINING SERIES

Every day we miss opportunities that are in front of us. That comment that wasn’t followed up on, the body language cue that wasn’t picked up, the question that could have been asked but wasn’t. In the spa and salon world this translates to a regular failure to maximise revenues. Treatment and product training alone are not enough to give the return owners demand on costly investment in premises and technology. All too often clients have a wonderful spa and salon experience, but the opportunity to upsell or create a repeat client is missed because the spa and salon team; managers, therapists and receptionists alike, are missing the required inter-personal communication skills.

“The Evolution-U Spa Academy ‘Top Performing Spa and Salon Series’ is the first corporate level on-line, on-demand business psychology training to be developed for the global spa and salon industry.”

Developed by Neil Orvay, an ex-Investment Banker, founder of the multi award-winning Sense of Touch spa chain in Hong Kong, 20 year veteran of the spa industry, and a leading global trainer in the fields of communication, persuasion and negotiation, the Evolution-U Spa Academy “Top Performing Spa and Salon Series” is the first corporate level business psychology training to be developed for the spa and salon industry, based on the successes (and failures) of a real spa chain, with a 20 year track record.

Trainer

NEIL ORVAY

With over 30 years’ experience in Investment Banking and as an entrepreneur, Neil Orvay founded Evolution-U in 2009 and has worked with leading financial and multi-national clients for over a decade on communication, influence, sales and negotiation-based projects and strategies. In 2002, Neil founded Sense of Touch, a day spa in Hong Kong. After 20 years Sense of Touch now has three prime locations and has won over 80 local, regional and international awards for its services.

Neil holds a degree in Accountancy and Financial Analysis from the London School of Economics, and an Executive Masters in International Negotiation and Policy Making from the Graduate Institute in Geneva. Neil is also a trainer of Neuro Linguistic Programming, Time Line Therapy, a certified ICF coach, and a regular speaker and panelist on the global spa salon circuit.

About

Since 2009, Evolution-U has developed and delivered proprietary soft skills training content globally to over 10,000 corporate clients and senior executives from sectors including banking and finance, insurance, consulting, legal, government, luxury, retail, spa and wellness. Core competencies include Communication, Persuasion, Sales, Negotiation, Personal Empowerment, Leadership, Coaching and Diversity & Inclusion. Approximately 30 unique Evolution-U certified courses are available within these 8 business suites. Through its core team of consultants based in Hong Kong, Dubai and Bangkok, Evolution-U brings over 100 years of combined business and training experience to its clients.

Course Durations

Spa and Salon Managers: Running a Top Performing Spa or Salon Team

3 hours (12 topics + exercises*)

Spa and Salon Therapists: How to be a Top Earning Spa or Salon Therapist

2 hours (10 topics)

Spa and Salon Receptionists: How to run a Standout Spa or Salon Reception

2 hours 30 minutes (12 topics)

All courses are fully on-line and on demand, so participants can complete their training over a 10–14 day period of one 15 minute session per day. Each topic is supplemented by tip tips and/or an article which expands on the information given in the video

*Each of the 12 topics comes with bespoke exercises and/or role plays for the spa or salon manager to run with their team over the months following training. This process is critical to ensuring the skills taught during the training are adopted by participants.

Course Contents

Running a Top Performing Spa or Salon Team

Online training for Spa and Salon Managers

For detailed topic breakdown, click here for PDF Information Sheet

This is a “How to” course for Spa and Salon Managers consisting of 12 topics spread across 3 modules and covering all the key areas learnt by the therapist and reception teams. Spa and Salon Mangers receive all the post-course resources needed to make sure that team members are using the key skills and techniques taught to deliver top performing spa and salon results!
MODULE 1
BUILDING AN EFFECTIVE SPA AND SALON TEAM
TOPIC 1:

Setting First Impressions

TOPIC 2:

Booking Procedures and Handling Enquiries

TOPIC 3:

Greeting Guests for a Service

TOPIC 4:

Telephone Communications

MODULE 2
DRIVING SPA AND SALON REVENUES
TOPIC 5:

Using Consultation Forms to drive recommendations

TOPIC 6:

Up-Selling Packages & Upgrading Services

TOPIC 7:

Pre & Post-treatment in-spa Client Communications

TOPIC 8:

Hitting your Retail Sales Numbers!

MODULE 3
REPRESENTING THE BRAND
TOPIC 9:

Customer Retention & Building a request client base

TOPIC 10:

Making Lasting Impressions

TOPIC 11:

Spa Tours and Customer Flow

TOPIC 12:

Handling Complaints

FOLLOW UP EXERCISES & ROLE PLAYS

Exercise and/or role play materials for each topic will be provided for spa and salon managers to review and train their team in the skills taught. Exercise and role play take from 5–15 minutes to complete and are designed to be run as part of a team meeting or as stand-alone spa and salon manager led trainings. Sufficient material is included to cover 3 months of post-course review.

How to be a Top Earning Spa or Salon Therapist

Online training for Spa and Salon Therapists

For detailed topic breakdown, click here for PDF Information Sheet

Spa and Salon therapist training traditionally focuses on treatment and product training. While these are essential, they miss the critical inter-personal skills that make the top therapists the top producers. Many highly capable, often introverted, therapists never realise their potential because they have never been taught how to communicate with clients, who often come from different cultural or socio-economic backgrounds. This results in reduced sales for the spa and salon and lower commission for the therapist. The good news is that this can be fixed with two hours of online training and group practise run by the spa manager.
MODULE 1
ESSENTIAL SKILLS FOR SPA AND SALON THERAPISTS
TOPIC 1:

Setting First Impressions

TOPIC 2:

Greeting Guests for a Service

TOPIC 3:

Pre-treatment in-spa Client Communications

MODULE 2
HOW TO BE A TOP REVENUE EARNER
TOPIC 4:

How to use Consultation Forms to drive recommendations

TOPIC 5:

Up-Selling Packages & Upgrading Services

TOPIC 6:

Post-treatment in-spa Client Communications

TOPIC 7:

Hitting your Retail Sales Numbers!

MODULE 3
ADVANCED THERAPIST SKILLS
TOPIC 8:

Customer Retention & Building a request client base

TOPIC 9:

Making Lasting Impressions

TOPIC 10:

Handling Complaints

How to run a Standout Spa or Salon Reception

Online training for Spa and Salon Receptionists

For detailed topic breakdown, click here for PDF Information Sheet

Spa and Salon reception is often overlooked when training resources are allocated, which is why this module may be the most impactful of all. We estimate that a poorly run spa and salon reception, even in a 5* hotel or resort spa or salon, can leak up to 20% of revenue. This training is designed to plug those leaks and make reception the key revenue generator and facilitator of great team dynamics that it should be but so often is not!
MODULE 1
THE BASICS OF SPA AND SALON RECEPTION EXCELLENCE
TOPIC 1:

Setting First Impressions

TOPIC 2:

Booking Procedures and Efficiencies

TOPIC 3:

Handling Enquiries & ensuring Guest Satisfaction

TOPIC 4:

Telephone Communications

MODULE 2
DRIVING REVENUES THROUGH SPA AND SALON RECEPTION
TOPIC 5:

Up-Selling Packages & Upgrading Services

TOPIC 6:

Electronic Communications

TOPIC 7:

Advanced Bookings Management

TOPIC 8:

Hitting your Retail Sales Numbers!

MODULE 3
REPRESENTING THE BRAND
TOPIC 9:

Customer Retention

TOPIC 10:

Spa Tours and Customer Flow

TOPIC 11:

Build Brand Awareness

TOPIC 12:

Handling Complaints

Past Client Feedback

How did you find the online experience?

What are the top 3 things you will take
away from the training?

Pricing

Our aim is to keep our pricing affordable and easy to understand. Our pricing starts at as little as USD 99 per therapist before discounts for the ‘How to be a Top Earning Spa and salon Therapist’ training – that’s less than the cost of a massage at most spas!

For a small-sized spa and salon package , you enjoy a 10% discount on licenses and can have the whole team trained for as little as USD 850! Small-sized spa and salon packages are designed for teams of 5-9 staff.

If your reception sells one more package, and each therapist makes one upsell per week, you make this back within less than a month of completing the training! Click here to see our small spa and salon pricing

Our medium-sized spa and salon packages are designed for teams of 10-19 staff and the package discount is higher at 15%, so training your whole team starts are only USD 1,266 approx. USD 126 per team member. Click here to see our medium spa and salon pricing.

Our large-sized spa and salon packages include a 20% license discount and cover teams of over 20 in size. At a cost of less than USD 2,384 the whole spa and salon team can be trained within a month. Once again, we would expect the investment payback period to be a matter of weeks. Click here to see our large spa and salon pricing.

Finally, for spa and salon groups and multiple location operators, we are happy to customise an offer with a preferential discount based on volume. Please email us at jessica@evolution-u.com for further information.

FAQs

All courses are made up of (i) instructional videos packed full of great information on tips on how to be the very best in your role, (ii) knowledge reviews to check you have understood, and (iii) beautifully designed articles and “top tips” to help review and remember the key points

Yes! We will sell individual spa therapist and spa receptionist licenses that come with a CIDESCO certification. The Spa Manager license however, is only available as part of a package, starting with the small spa package of 5 licenses (1 manager, 1 receptionist and 3 therapists). The reason for this is that the spa manager level information includes role plays and exercises that we have developed over 20 years and are designed to be used with the team, so the team needs to take the training for the spa manager license to realise its full value!

We applaud your desire to be the best and learn! We have kept the license cost very low and would expect you to cover the cost of the license within one or two months of increased commission.

Yes, we want this training to be available as widely as possible so we will do our best to keep the prices for small spas and salons as low as we can. Having said that there is always a cost of ownership for quality products, just as there is for enjoying quality services, so there will be a minimum investment. Please see the pricing section for more details or contact us at jessica@evolution-u.com

Yes, the more licenses purchased, the cheaper the rate. Please see the pricing section for more details or contact us at jessica@evolution-u.com

No. This is a fully online, on demand training. However, there are many exercises and role plays supplied with the Spa and Salon Manager level training which are designed to be conducted face to face by therapists and receptionists, under the guidance of the spa and salon manager.

As well as watching all the videos and completing any assignments as directed in each topic, you will need to score a pass rate of 70% in each of the knowledge reviews before you can complete the training and be certified by Evolution-U Spa Academy.

Yes, Evolution-U Spa Academy will issue an e-certificate upon successful completion of the training which will be endorsed by CIDESCO.

You will have access to your course for 1 year from the activation date! This allows you time to review core skills and really become proficient in them!

Yes, the training is available in English, Spanish and French and we expect Portuguese to be ready by June 2023. Other languages will be developed based on client demand. If you have interest in a specific language, please let us know att jessica@evolution-u.com

BUY COURSES

COURSES

COURSE LANGUAGE PRICE [US$]
Single Therapist License English DETAILS $99
Single Receptionist License English DETAILS $149
Small Spa and Salon Package English DETAILS $850
Medium Spa and Salon Package English DETAILS $1,266
Large-sized Spa and Salon Package English DETAILS $2,384
Licence Individuelle pour Spa Praticien(ne) Français DETAILS $99
Licence Individuelle pour Réceptionniste Français DETAILS $149
Forfait «Petit Spa» 5 à 9 personnes Français DETAILS $850
Forfait « Grand Spa » 10 à 19 personnes Français DETAILS $1,266
Forfait « Très grands spas » plus de 20 personnes Français DETAILS $2,384
Licencia individual para terapeutas Español DETAILS $99
Licencia individual para recepcionistas Español DETAILS $149
Precio del paquete para spas pequeños Español DETAILS $850
Precio del paquete para spas medianos Español DETAILS $1,266
Precios del paquete para spas de gran tamaño Español DETAILS $2,384
Licença individual de Recepcionista Português DETAILS $149
Licença individual de Terapeuta Português DETAILS $99
Preços de pacotes de spas e salões de pequena dimensão Português DETAILS $850
Preços de pacotes de spa e salão de média dimensão Português DETAILS $1,266
Preços de pacotes de spa e salão de grande dimensão Português DETAILS $2,384
License quantity can be changed in the shopping cart To select multiple packages of the same size, click ‘Add’ multiple times

For customised SPA packages, please contact us directly

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